01.tech Gaming Aggregation: Inna Polly Describes the Industry's Challenges

Inna Polly, head of the gaming aggregation unit at 01.tech, says that a large game library is not, on its own, decisive in aggregation. Speed to market, relationships built with business partners and flexible integrations are often seen as more important.

According to Polly, the biggest surprise when starting this work was underestimating the scale of the business. Lack of time and finding the right people to set up processes were among the areas where the team struggled most. She notes that the desire to perfect everything also slowed things down.

One of the mistakes operators often make is seeing the aggregator merely as an intermediary between providers and the operator. According to Polly, a good aggregator should handle integrations, portfolio management, coordination of commercial terms, technical support and game access that meets each market's requirements. The real value lies not in connecting more games, but in making the operator's content processes easier.

What sets 01.tech apart, she says, is its focus on solving operators' real problems rather than simply selling access to providers. Polly says operators mostly look at the number of providers and the speed of integration through a single API in first meetings, and that the difference only becomes apparent over time.