SOFTSWISS Wins Two European Awards
SOFTSWISS received awards for Best Customer Service and Best Marketing Campaign at the European iGaming Excellence Awards 2026. The company won the awards for its technology partnership and the #SOFTSWISSHasMore campaign.
SOFTSWISS won two categories at the European iGaming Excellence Awards 2026. The company stood out in the Best Customer Service and Best Marketing Campaign categories.
The customer service award recognizes the support SOFTSWISS provides to operators as a strategic technology partner. The company combines dedicated account management with technical expertise to help operators with issues such as responding to cyberattacks, meeting regulatory requirements, player retention, and adapting products to changing needs.
The company recently launched the Back Office AI Workflow feature within Casino Platform. This feature allows operators to prepare marketing campaigns through conversations in natural language. Carrying out routine tasks within the platform reduces manual workload and shortens campaign preparation time. Final decisions remain under the control of the teams.
The #SOFTSWISSHasMore campaign, which won the marketing award, shows that the company's product range extends beyond Casino Platform. The campaign started in May 2026 with a LinkedIn post by Valentina Bagniya, the company's marketing director. Employees shared photos featuring handwritten signs that promoted the products. At the live event NEXT Summit Valletta 2026, more than 50 participants held similar signs. The campaign was covered in 88 media publications. It is estimated that employees' LinkedIn posts reached between 80,000 and 100,000 people, and more than 7,000 people watched the event live.
According to SOFTSWISS's 2027 iGaming Trends report, the industry's acquisition channels are still fragmented. In survey responses, SEO ranked first at 18.0%, followed by broadcaster and influencer marketing at 16.8% and affiliate marketing at 16.2%.
The company will showcase its product developments and the Back Office AI Workflow at SiGMA World Rome, held from November 2 to 5, at stand H4-4029. At this stand, operators will be able to explore products such as Casino Platform, Game Aggregator, Sportsbook, and Prediction Markets Platform.
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