SetantaBet CEO Tamar Badashvili: How Operators Stay Ahead

The season 5 finale of the Bet It Drives program hosted SetantaBet CEO Tamar Badashvili. In a conversation with the host, Yevhen Krazhan, GR8_TECH CSO, the discussion focused on how operators get ahead in the competition. The talk covered competition, sports betting technology, leadership, risk, and why being first still matters.

Badashvili described the decisions operators face, from choosing the right sports betting partner to understanding local markets. Badashvili also addressed when it is right to rely on instinct alongside data. In this view, operators need to be extremely flexible, otherwise they have almost no chance of staying in the game.

The discussion also looked at how the relationship between a sports betting company and its technology provider appears from the operator's side. Badashvili openly pointed out what works well, as well as areas that could be better. Deepening local market knowledge and continuing product development stood out as areas that could create more value.

Krazhan said Badashvili takes a practical view of the business and speaks from the operator's seat. This perspective, Krazhan noted, shows what is expected from technology partners, what players expect from operators, and how quickly both sides need to adapt when the market changes.