ICE Barcelona Conference Programme Restructured
WorldGaming has unveiled the vision and agenda for the ICE Conference, which will take place in January 2027 as part of ICE Barcelona. Under the new model, attendees with a single pass will be able to move freely between seven specialised tracks.
WorldGaming, the organiser of the January ICE Barcelona show, has announced the strategic vision and business agenda of the restructured ICE Conference. The conference will run from 18 to 20 January 2027 at Fira Gran Via, alongside ICE Barcelona.
The programme has been designed to address the industry's most pressing operational challenges and deliver practical business intelligence. The ICE Conference pass provides access to keynote sessions, focused workshops and interactive discussions. Attendees will be able to explore in greater depth the key topics that will shape the gaming sector in 2027.
The organiser has introduced a new 7-in-1 conference pass model. Attendees can move freely between seven separate tracks, each focused on core issues facing the sector. These tracks cover new technology; artificial intelligence and security; revenue and customer lifetime value; regulatory risk and compliance; next-generation products and operational innovation; responsible gaming and ESG; and localisation in Africa's fast-growing markets as well as in Brazil and Latin America.
Conference Director Damien Ashton-Wellman said that margin pressures, increasing regulatory scrutiny and accelerating technological change are reshaping the global market. According to Ashton-Wellman, the programme aims to move away from general panel discussions and offer a high-value platform that produces solutions to fundamental operational problems.
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