Safer Gambling Week 2026: Industry Views
Industry representatives shared their views on player protection and support tools for Safer Gambling Week 2026. Discussions focused on data use, artificial intelligence and protecting students.
Safer Gambling Week 2026 runs from 16 to 20 November. Operators, legal advisers and payments specialists are using the initiative to consider player protection, support services and responsible gambling tools.
Better Change, together with the US-based RG24seven, has developed a free online safer gambling course for UK operators. The course covers signs of harm, protecting young and vulnerable people, and interventions during a crisis.
Genting Casino Online Brand Manager Michael Vella said data can show patterns in how players use tools, but cannot fully explain a person's circumstances or the reasons behind their choices. Vella said options could be made easier to find and understand.
Kinetic Digital Head of Marketing Dom Aldworth said AI and data analytics could help identify risks earlier, but that these technologies need to be supported by human expertise, transparency and appropriate oversight.
Yaspa CEO James Neville, citing a Gambling Commission open banking study, said 91 percent of people who repeatedly gambled on illegal sites also gambled with licensed operators. Blackbullion Founder and CEO Vivi Friedgut said students are having to manage significant sums of money for the first time through their student finance payments, which could leave them vulnerable to excessive gambling.
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