GR8_TECH Unveils iGaming Trends for 2027

GR8_TECH shared the changes the iGaming sector saw this year and what operators need to prepare for in 2027, following SiGMA World 2026 in Rome. The company's CRO, Sergey Ghazaryan, said that artificial intelligence, speed and personalization stood out in discussions with operators, business partners and industry experts. It was noted that operators' focus has shifted from acquiring new customers to retaining existing ones.

One of the biggest changes in software economics is that solutions that once required large teams and heavy investment can now be built by much smaller teams. In some cases, a complete platform can be prepared by a team of five. As a result, technology's value now comes from areas that software alone cannot provide, such as market knowledge, strong ideas, implementation skill and operational expertise. AI adoption, however, is still shallow. Many companies have integrated existing models without deeper training or customization. Although AI agents in CRM have begun to create campaigns and reduce workloads, the sector is still early in using AI across its entire operation.

GR8_TECH expects AI to be used more intensively in back-office operations, CRM, risk management, fraud prevention and decision-making processes in 2027. More advanced agents that can monitor competitors' promotions and adjust their own offers accordingly are expected to emerge. As traffic becomes cheaper and technology more accessible, new advertising formats, participation mechanics and player experiences are also expected to become more decisive. According to the company, operators' top priority over the next two to three years should be personalization. The key message at SiGMA World was that the winner in 2027 will not be the operator with the most technology, but the one that uses technology better and delivers an experience that makes each player feel individually recognized.