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Galaxy Gaming Describes Its Linked Casino Table Games

Galaxy Gaming's Vice President of Marketing, Phylicia Middleton, explained how MONOPOLY-branded progressives and the Galaxy Link system are increasing player interest in table games. Galaxy Link combines different tables into a single jackpot pool, allowing operators to avoid the cost of funding a separate pool for each table.

Galaxy Gaming Describes Its Linked Casino Table Games
Photo: G3 Newswire

Galaxy Gaming's Vice President of Marketing, Phylicia Middleton, explained how MONOPOLY-branded progressives and Galaxy Link are bringing a new connection to table games. According to Middleton, MONOPOLY tables attract players who would not normally sit down at a table. Because the brand feels familiar and exciting, players take a seat. A MONOPOLY table also draws far more attention than a standard blackjack table or a progressive game, which raises the overall interest of the casino floor.

Middleton also referred to the "Kings of MONOPOLY" campaign with Metropolitan Gaming in London. The campaign, a scratch-card promotion triggered when kings are dealt, is based on the same logic as the McDonald's MONOPOLY promotion, where players collect sets and win prizes.

Galaxy Link connects multiple game types within a single bonus experience. Every linked table is funded from a single seed pool, so operators do not have to fund a separate pool for each table and game type. The system also makes a shared progressive jackpot possible across multiple casinos. Spotlight Spin can work on its own or be connected to MONOPOLY Building Riches.

The GOS Sapphire platform supports advanced jackpot configurations, sensor technology, and Galaxy Link. The platform also has an electronic bonus system, and it runs Dynamic Progressive through that system. Dynamic Progressive can award multipliers of up to 10x at random. Middleton said the platform allows the games to do more.

According to Middleton, simply using a logo is not enough for a brand to add value to a game. The brand has to be woven into the game and the experience in a rewarding and original way. She said players were waiting in line for the first YAHTZEE 3-Dice installations in New Mexico. Galaxy emphasized that it keeps table game brands such as 21+3, EZ Baccarat, and Perfect Pairs while leaving the core rules of the game unchanged.

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