BETBY: Why localization matters on betting platforms
BETBY argues that localization on betting platforms goes beyond language and regulatory compliance. Using examples from Brazil, Peru and Mexico, the company explains that a uniform setup is not enough because market structures differ. In Poland, it says work is underway with established operators on technology, user experience and product flexibility.
As betting companies open up to new markets, localization is no longer just about language, currency and regulatory compliance. BETBY describes its experiences in Brazil, Peru and Mexico in this context.
In Brazil, before the ban, the company says it developed the first esports titles in the sector for vaquejada and footvolley, which are culturally important there. It also notes that it built markets for organizations such as X1 Futebol and Kings League Brazil. Local commercial, integration and account management teams, and examples of experts working from operator offices at some major events, are also presented as part of localization.
Differences can be large even within Brazil. The real gap between Fortaleza and Criciúma comes not from geography but from income level. Ceará's poverty rate is among the highest in the country, while Santa Catarina is among the wealthier states. In wealthier regions, Bet Builder, player bets and high limits stand out. In lower-income regions, smaller stakes, simpler markets and boosted odds campaigns are seen as more meaningful.
In Peru, users are said to know football very well and to expect broad market coverage. However, many access betting sites through mid-range mobile devices and unstable connections. For this reason, the experience needs to be delivered in a way that is advanced but not complicated or slow.
In Mexico, interest in the NFL, NBA and MLB, alongside Liga MX, changes content priorities. For this reason, it is argued that a single configuration is not sufficient for Latin America.
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