EveryMatrix Outlines 2030 Goal: Moving from Speed to Trust

EveryMatrix aims to become one of the world's top three B2B gaming suppliers by 2030. Co-CEO Jonas Groes described how strengthening the structure of the fast-growing company, turning customer relationships into strategic partnerships, and artificial intelligence, mergers and acquisitions, and accountability will shape the company's next phase.

The gaming technology sector is fragmented. Some large firms operate only in specific markets, while others compete across several regions. Rather than targeting every country at once, EveryMatrix focuses on places where it already has relationships, understands the market well, and sees opportunities for its technology. Groes says that being a partner in a country is a major advantage for the company.

Groes stresses that a fast-growing company needs to build structure for its next stage. He notes that a portfolio approach has been adopted in integration processes and that greater visibility has been established across projects. The 2030 strategy is organized around new sales, account growth, operational excellence, and mergers and acquisitions, and annual targets are then broken down into business units and functions. He states that targets may change depending on performance, and that if the company performs very well in 2027, the 2028 targets could be higher.

Groes says the company wants to move beyond being a fast-growing provider and become a trusted, indispensable, first-class supplier. In his view, trust and growth are not rivals. He notes that earning trust takes time and requires continuous delivery. He also describes how the customer relationship is evolving toward a consultancy role, with the company using the data it collects to support the customer's growth journey.