Allwyn UK is restructuring its management

Allwyn UK, the operator of the National Lottery, has undertaken a far-reaching change to its leadership structure. While creating new senior positions focused on digital, marketing and social impact, the company is redistributing some responsibilities from its technology and transformation functions. These functions are being phased out gradually.

The company has opened three new positions: Social Impact Director, Marketing Director and Digital Director. Current Social Impact Director Alastair Ruxton will move into the Social Impact Director role. Stephen Taylor, founder of marketing consultancy CMO Thrive, will serve as interim Marketing Director from 17 November. Recruitment for the Digital Director position is still ongoing.

As part of this change, three C-level positions are being removed. Technology Director Mark Smith, Digital General Manager Richard Dawkins and Strategy and Transformation Director Sarah Venning will leave the company. Venning will leave this month, while Dawkins will leave in December. Smith will continue to advise the company as Technology Strategy Consultant until June 2027.

Allwyn UK will share technology-related duties across its Digital, Retail and Security units. Overall responsibility will rest with Phil Walker, who has been appointed CEO. Walker will also take on the responsibilities of the Strategy and Transformation Director. These changes followed the departure of Adriana Vidler, after Walker was appointed interim CEO in September. Vidler had led the business for three years. The company has set a target of increasing weekly transfers to good causes from 30 million pounds to 60 million pounds by 2034. The licence renewal will also come up in the same year.