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Veikkaus signs content deal with Gaming Corps

A content partnership has been signed between Veikkaus and Gaming Corps ahead of Finland's move to a licence-based competitive betting and casino market in 2027. In the first phase, Gaming Corps' slot catalogue will be offered to Veikkaus players.

Veikkaus signs content deal with Gaming Corps
Photo: iGaming Future

A content partnership has been signed between Veikkaus and Swedish game developer Gaming Corps. Under the agreement, Gaming Corps' slot games will be added to the Veikkaus platform in the first phase. Over time, the agreement may expand to cover the company's table games, mines, plinko and multiplier games.

The timing of the agreement stands out. Finland will move to a licence-based system on 1 July 2027. With this change, Veikkaus' long-standing exclusivity in online casino and betting will come to an end. Veikkaus is already reorganising its supplier relationships for the new period.

Veikkaus has been operating in Finland for more than 85 years and has approximately 2.7 million registered customers. The company offers lotteries, sports betting, online casino and instant games. It also runs Casino Helsinki in Helsinki and 44 gaming venues across the country.

Gaming Corps, founded in 2014, is listed on Nasdaq First North Growth Market. Its headquarters are in Sweden, and its development teams are based in the United Kingdom, Malta and Ukraine. Gaming Corps' Chief Commercial Officer, Graham Greensmith, said that Veikkaus is one of the established names in the European gaming sector and has a strong player relationship in Finland. Riikka Seppänen, Deputy Vice President of Veikkaus iCasino, said that Gaming Corps delivered its content quickly and carefully.

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