Studio Leaders joint venture targets game studios

First Look Games, TAG Media and GameOn have launched Studio Leaders, a joint venture to make it easier for game studios to benefit from affiliate opportunities. The service offers the whole process, from finding opportunities to taking action on them, in a single fully managed model. Most of the work that studios cannot carry out internally falls within the scope of this structure.

According to First Look Games data, the affiliate channel accounts for between 19% and 95% of operators' new depositing customers. Even so, studios have long struggled to track their affiliate data and cannot clearly see where they are falling behind.

First Look Games monitors more than 55,000 games on its platform, which covers more than 1,000 affiliate publishers across 79 markets. Studios can see how their games are represented and how they perform across markets. However, turning this picture into action remains difficult for most studios.

The division of roles in the venture is as follows: First Look Games provides the data and intelligence layer. TAG Media uses its relationships across its 79-market network to find the right partners for each game and manages the affiliate and publisher side. GameOn produces affiliate Q&A content, products and creative materials that keep the game visible over time.

The service includes market-based publisher targeting, affiliate and publisher registration, sponsored placement management, content kits, compliance reviews and reporting. Because the entire process draws on the same data source, intelligence and execution work in harmony. GameOn positions this service as part of its broader work with studios, suppliers and operators.