Sportradar Brings AI to the Forefront at SPORTEL 2026

SPORTEL, one of the key meetings for the sports media and technology sector, took place for the 36th time this year at the Grimaldi Forum in Monaco. Representatives of 780 companies from 73 countries attended the event, and Sportradar was also present at the gathering.

Sportradar's Sports Partnerships Director Raphael Sobral said the fair brings together rights holders, broadcasters, federations, investors and technology companies. According to Sobral, the event is a valuable platform for tracking industry trends, reviewing new solutions and identifying collaboration opportunities. For Sportradar, SPORTEL is an annual fixture that helps strengthen existing partnerships and build new connections.

A significant part of this year's discussions focused on artificial intelligence. Sobral noted that the sector is no longer talking so much about whether to adopt AI, but about how to apply the technology strategically and how to achieve measurable results. Talks covered uses of AI in areas such as live production, content distribution and revenue generation.

Sportradar's approach is based on real-time, accurate and reliable data. Combining this data with AI makes it possible to automate processes and deepen analysis. The company's AI Researcher tool helps broadcast and editorial teams find relevant information based on verified data and add context to matches.

Another product, 4Sight, adds probabilities and metrics to live broadcasts. According to Sobral, what sets the company apart is that it combines AI with data intelligence to develop practical and reliable solutions that suit its partners' needs.