SOFTSWISS Panel: The Brazil Lesson and the Move to Mexico

SOFTSWISS will host a LinkedIn Live panel titled "Brazil's Wake-Up Call: How to Get LatAm Right" on 19 November at 16:00 CET. Experts from NOVOMATIC, Brazil-based Propane iGaming Agency, Focus Gaming News, SiGMA World and SOFTSWISS will take part.

The discussion centers on Brazil's betting ban. According to the source, Brazil banned online betting and casino games in September 2026, less than two years after opening its regulated market. For many operators, the decision meant the market closed overnight and exposed the risk of depending on a single country. The panel will first address this lesson, then examine the wider region and Mexico.

Miranda Guliashvili of SOFTSWISS said the message for operators is not to withdraw from Latin America, but to build a market portfolio rather than rely on a single market. Noting that Mexico is a natural next step for many operators, she said those who localize payment systems, products and customer acquisition from the ground up in that market will gain an advantage.

Participation is free and open to all iGaming professionals. Attendees can submit their Latin America questions in advance, and the speakers will answer them live on air. For more detailed market information, the 2027 iGaming Trends report prepared by SOFTSWISS with WorldGaming (formerly Clarion Gaming) is available.