SOFTSWISS makes it easier to enter the regulated European market

SOFTSWISS has outlined three elements that will make it easier for operators to enter regulated European markets. Offered as a standalone product, Game Aggregator supports all three of these elements while allowing operators to keep their existing platforms.

Entering a new market usually requires working with additional game providers. Game Aggregator provides access to more than 50,000 games from over 300 providers through a single API integration. The product can connect with existing casino platforms and sportsbooks, including those belonging to third-party providers. Operators can build a catalog for the target market without setting up a separate connection with each studio or moving to SOFTSWISS Casino Platform.

A game being available in one country does not mean it is approved in another. Operators need to determine which games they can offer, which certifications support that access, and what local technical restrictions apply. SOFTSWISS checks the validity of studio certificates for target markets, filters the catalog to show only approved games, and applies local requirements such as return-to-player rates, betting limits and geographic restrictions. The relevant certificates can be accessed through the SOFTSWISS Game Aggregator Back Office.

This setup gives operators a single place to obtain a catalog suited to the target market, along with documents for license applications and audits. Teams can complete local technical preparation with less coordination, without having to carry out certificate checks and document requests separately with each studio.

The company also offers a three-week implementation plan covering integration, testing and go-live steps. The plan starts once the operator's license and commercial agreement are ready. It sets out the work SOFTSWISS will handle, what is expected from the operator, and when review and approval steps will be required. After going live, new providers and additional market certificates can be added without extra integration work on the operator's side.

Khoren Ispiryan, head of the European markets sales team at SOFTSWISS Game Aggregator, said that when a client enters a new market, the team takes on content and integration work, from certificate checks to catalog configuration. Ispiryan stressed that the core goal is to help the client build a successful business in that market, and that launching games is only the beginning.