SiGMA World to Welcome Football, Combat Sports and F1 Stars in Rome

The SiGMA World 2026 summit will be held at Fiera Roma in Rome from 2 to 5 November. The event, which brings together gaming, affiliate marketing, financial markets and advanced technology, will give industry professionals the chance to form new partnerships.

The Affiliate Grand Slam programme will connect affiliate marketing professionals with well-known figures from sports, business and technology. Among the invited guests from the world of football are Marco Materazzi, Javier Zanetti and Djibril Cissé. Materazzi played for the Italy national team that won the 2006 World Cup. Zanetti captained Inter and wore the Argentina national team shirt for many years. Cissé played as a striker for clubs including Liverpool and Marseille.

In combat sports, UFC heavyweight champion Francis Ngannou and Georgia's Merab Dvalishvili will be guests. Ngannou moved from mixed martial arts to boxing and also made a name for himself in heavyweight boxing. Ngannou is expected to be at the fair on 3 and 4 November between 13.00 and 16.00.

The final name on the programme is Formula 1 driver Giancarlo Fisichella. The Italian driver, who has won three Grand Prix races, is expected to draw additional interest to the event.

The gathering of figures from football, mixed martial arts and Formula 1 highlights the links between professional sport, global audiences and commercial partnerships. According to the organisers, this lineup will help the summit reach a wide audience.