SiGMA World 2026 to Welcome Well-Known Names in Rome

SiGMA World 2026 will take place at Fiera Roma from November 2 to 5. Alongside the summit, the Affiliate Grand Slam (AGS) will bring affiliate marketing professionals together with well-known names from sports, business and technology. This will allow the event's programme to reach a broader audience.

The Rome gathering will bring together gaming, affiliate marketing, financial markets and advanced technology under one roof. Participants will have the chance to meet leaders of the industry, form new business partnerships and hear from figures who have built careers in several fields.

On the sports side, world champions and prominent names from football and combat sports are expected to attend. Marco Materazzi, who won the 2006 World Cup, Inter captain Javier Zanetti, and Djibril Cissé, who played for Liverpool and Marseille, are among the invited guests.

UFC heavyweight champion and Solid Icon ambassador Francis Ngannou will appear at Fiera Roma on November 3 and 4 between 13:00 and 16:00. Georgia's Merab Dvalishvili and Italian driver Giancarlo Fisichella, a three-time Grand Prix winner, complete the list of athletes.

Beyond sport, entrepreneurs who have made their mark in investment, cryptocurrency and luxury retail will also take part. American venture capitalist and Draper Associates founder Tim Draper stands out on this list for his investments in technology companies.