SiGMA World 2026 Opens Its Doors in Rome

SiGMA World has opened its doors at Fiera Roma in Rome, Italy. The event is the second edition of the fair under its new name, previously known as SiGMA Central Europe. Professionals from the gaming, technology, finance and affiliate marketing sectors are coming together.

The fair is taking place across a 120,000 square metre area. More than 1,200 sponsors and exhibiting companies and 30,000 delegates are attending. Five stages feature 550 expert speakers, and four industry award ceremonies and three Startup Pitch competitions are also being held.

AIBC, FX World and AGS are also part of the same venue. SiGMA focuses on the global gaming ecosystem, AIBC covers artificial intelligence, blockchain and emerging technologies, FX World focuses on financial markets and fintech, and AGS works on the affiliate marketing community. According to the organisers, each event retains its own identity and programme.

The exhibition area has more than 1,000 stands across nine halls. The halls are divided by industry segment. Hall 5 hosts the Italian Pavilion, led by the SAPAR association. The main sponsor is RedCore.

The opening ceremony began at 10:30 with an introduction by Trudy Kerr. Tim Draper, founder of Draper Associates, spoke. At 12:30, the official opening will take place with the participation of Adolfo Urso, Italy's Minister of Enterprises and Made in Italy, Tulia Ackson, President of the Inter-Parliamentary Union, and Eman Pulis, founder of SiGMA. The programme will also cover topics including artificial intelligence, regulatory pressures, prediction markets during the 2026 World Cup, and Brazil's regulatory changes.