SBC Forms Regulatory Advisory Board

SBC has formed the Regulatory Advisory Board, bringing together regulatory affairs specialists, former regulators and industry executives. The board aims to strengthen communication between gaming regulators, licensed operators, lottery organisations, policymakers and industry associations.

The board will be chaired by Andrew Gellatly, former Executive Director of the AGCC. It will provide strategic direction for SBC's regulatory initiatives, contribute to high-level discussions and identify emerging regulatory issues in international gaming markets. SBC Founder and CEO Rasmus Sojmark and General Manager Andrew McCarron also sit on the board. SBC Head of Legal Eve Hartley will serve as the board's secretary.

Sojmark said that issues such as taxation, licensing, player protection, illegal gambling and the sustainability of regulated markets are becoming increasingly complex in Europe, North America and other international markets. He said the company wants to create an environment in which the industry can hold open and constructive discussions with regulators.

One of the board's priorities is to support the development of the SBC Leaders Regulatory Forums event, which begins in Amsterdam on 19 April 2027. The event is expected to bring together 350 senior decision-makers from Europe's regulated gaming sector.