RavenTrack Appoints Julian Pitts as Commercial Director

RavenTrack has promoted Julian Pitts, Head of the Commercial Unit at the company, which offers affiliate tracking solutions under a platform as a service (PaaS) model, to the role of Commercial Director.

Pitts previously served as Head of the Commercial Unit, where he was instrumental in expanding the company's market presence, developing important operator partnerships and building the commercial strategy. In his new role, he will lead global commercial operations and manage revenue growth and strategic customer acquisitions.

The appointment coincided with a period of rapid growth at RavenTrack. The company doubled its sales department and expanded its account management capacity. It also won the Affiliate Management Platform of the Year award at the SBC Affiliate Leaders Awards for the second consecutive year.

In a statement, Pitts said the affiliate industry is changing rapidly and that the company's focus is on delivering accurate tracking, real-time insight and scalable infrastructure. RavenTrack General Manager Adam Rowley said the promotion was fully deserved, adding that Pitts's commercial perspective and the relationships he has built in the industry will be of great importance in growing the company's scale.