Pragmatic Play signs agreement with Logrand in Mexico

Game provider Pragmatic Play has signed a multi-brand agreement with Logrand Entertainment Group to expand its presence in the Mexican market. Logrand, one of Mexico's oldest gaming and entertainment companies, has added new content to two online casino brands through the agreement.

Under the agreement, players on Vivento.mx and Jubilee.mx will be able to access well-known slot games such as Gates of Olympus and Sweet Bonanza. Pragmatic Play will also offer localized table games and live casino productions in game show formats, such as Gates of Olympus Roulette and Money Time.

Logrand has been active in the Mexican entertainment sector for more than twenty years. The company has a strong presence in both land-based and online gaming. On the digital side, it is known for its broad content, secure platforms and an increasingly personalized player experience across its brands.

Pragmatic Play's PR director, Sharon McHugh, said the regulated Mexican market offers significant opportunities as it matures. Eduardo Peláez, director of Logrand's online business unit, said Pragmatic Play makes a valuable contribution to the range of content and that the partnership will support the goal of improving the player experience.