Play'n GO Launches New Promotional Package GO Momentum

Play'n GO has launched GO Momentum, a new promotional ecosystem aimed at increasing engagement and loyalty among its partner operators in regulated markets. The system is designed to bring the company's existing promotional tools together under a single umbrella.

The company currently offers GO Rewards, GO Jackpots and GO Drops. The fourth module, GO Tournaments, will go live at the beginning of 2027.

Petter Vikluand, Play'n GO's Head of Product Strategy, said GO Momentum is more than just a few new promotional tools. In his view, it is a statement about where the regulated casino experience should go. He added that promotions need to be exciting and innovative, and that they should give operators strong ways to engage with their target audiences.

Vikluand said innovation only matters when it improves the experience and turns into real results. He stressed that the technology must work for operators, be effortless for players, and be developed from the outset in line with the standards of regulated markets. The company also noted that it has been creating content for regulated markets for more than 20 years.