Peter & Sons Goes Live with BetVictor in Alberta

Peter & Sons has gone live in the Canadian province of Alberta with BetVictor, part of BVGroup. The launch strengthens the studio's presence in North America and takes the partnership the two companies have maintained in the UK into a new licensed market.

BetVictor is a long-established online gaming company that has operated in sports betting, casino and bingo for many years. Alberta, meanwhile, has become one of Canada's most closely watched markets following the success of licensed online gaming in Ontario. This creates new opportunities for licensed operators, suppliers and content creators.

Players in Alberta can now access Peter & Sons' slot games. The studio's handcrafted visuals, memorable characters and characterful game mechanics will reach new audiences as a result. The studio is known for its original slot games and its distinctive sense of humour.

Yann Bautista, founder and commercial director of Peter & Sons, described the launch as a strong next step and said the company was pleased to work with an operator that approaches entertainment alongside responsible growth. Dayle Fenton, casino director at BVGroup, said the studio's original themes and visual identity add value to the company's portfolio, and that the two companies aim to deepen their collaboration across several regulated markets.