Peter & Sons Enters Lithuanian Market with Betsson

Peter & Sons has entered the Lithuanian market through its partnership with Betsson. The move marks a new regulated market for the studio and expands the existing international cooperation between the two companies.

Under the agreement, Lithuanian players will be able to access a selection of the studio's slot games, including Ghost Father Awakened, Zombie Road and Barbarossa: Dragon Empire. Betsson is an operator with roots going back to 1963 that operates in several regulated markets. The group first established itself in Lithuania under a local brand, and later the business moved under the Betsson name as part of the company's global brand strategy.

Lithuania is one of the more structured markets among the Baltic countries, built on licensed operators, consumer protection and responsible growth. Peter & Sons founder and commercial director Yann Bautista said that the two companies have brought together two important growth goals, and that Betsson is a strong partner thanks to both its international reputation and its local presence in Lithuania. Betsson general manager Aurimas Silys said the games would make a valuable contribution to the portfolio with their original art direction, original themes and eye-catching mechanics.