Paf Joins the Finnish Gaming Association

Paf has joined Rahapeliala ry (the Finnish Gaming Association), which represents the online gaming sector in Finland. The membership was announced at the Åktoberfest seminar in Helsinki, ahead of the company's new licensing system, which starts on 1 July 2027. Regulators, public bodies, and participants from sports, media, and the industry attended the seminar.

The association already has several members, including Veikkaus, the state-owned operator. Director General Mika Kuismanen said Paf played a role in preparing the new Gambling Act and that cooperation between the two sides will deepen further.

In the sponsorship panel, Sirpa Korkatti, President of the Finnish Ski Federation, and Sami Visa, manager of Formula 1 champion Kimi Räikkönen, spoke. Paf will become the main sponsor of the Ski Federation in summer 2027, when the licensing system takes effect. Korkatti said the company's sense of responsibility and its status as a domestic company were reasons for the choice.

In the advertising and unlicensed market panel, KKV Research Director Riku Buri presented blocking illegal sites as a priority measure, along with central limits covering all gaming companies. Paf has also long advocated central investment limits. In 2018, the company became the first international operator to apply a mandatory annual loss limit. From 2026, the limit for customers aged 25 and over is 15,000 euros per year.

Paf's 60th anniversary was also celebrated at the seminar. Åland Penningautomatförening was founded on 31 October 1966. The company runs online gaming in Finland, Sweden, Estonia, Latvia and Spain, and provides gaming services on ships in the Baltic and North Sea. It reported revenue of 214.5 million euros in 2025 and allocated 55.5 million euros to charitable causes.