LiSense automates license tracking in the gambling industry

LiSense aims to change how license obligations are monitored in the gambling industry. The platform's launch partners include Bally's, BoyleSports and Light & Wonder. Co-founder Andy Bentley spoke to G3 about the project.

The team includes three gambling lawyers, along with Bentley, who represents the operations side of the industry. According to Bentley, many companies still treat due diligence as a one-off task. A partner is recorded as UKGC licensed and the process ends there. Some companies check the Gambling Commission's website manually. For those working with a large number of partners, this method is hard to sustain.

The platform sends an automatic alert when a license's status changes. Bentley says the main benefit is reducing risk. Better governance and time savings follow. If a supplier that has surrendered its license continues to have its content distributed through an operator, regulatory consequences may follow. Thanks to different access levels, the information reaches the people who need to act on it.

Bentley said that navigating the Commission's public records is not easy, and that LiSense presents the data in a more understandable way. He added that the launch partners did not come on board because of a particular compliance problem, but because they see continuous license monitoring as something that needs to be done properly. The service is offered for a reasonable subscription fee.