LBATV passes 90,000 users
Italy's basketball league digital platform LBATV has raised its user count to 90,600. Compared with the same point last season, the increase in users is 20.4 percent.
The digital platform of the Italian Basketball League (Lega Basket Serie A), LBATV, has crossed an important threshold in its user count. In the fourth week of the season, the platform reached 90,600 users. This figure represents a 20.4 percent increase compared with the same period last season.
Growth in usage time is also supporting the growth in user numbers. Average viewing time per person rose by 37.5 percent. Total hours watched increased by 41 percent. These figures show that viewers are staying on the platform for longer.
The league's management reviewed these results at the League General Assembly held in Bologna. The meeting was chaired by Maurizio Gherardini. At the General Assembly, the budget forecast for the 2026/27 season was unanimously approved, based on the final balance sheet dated June 30, 2026.
LBATV's growth stands out at a time when leagues are looking for new ways to attract viewers in digital broadcasting. Whether the platform can sustain this performance will be seen in the seasons ahead.
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