Lauranne Urban Joins the Gamblers Connect Contributors Programme

Gamblers Connect, an independent B2B iGaming media platform, has announced that SiGMA Group Marketing Director Lauranne Urban is the tenth industry leader to join its 2026 Contributors Programme. The programme features one senior industry figure each month throughout the calendar year. Contributors publish within Gamblers Connect's editorial guidelines, and names are selected by the platform.

SiGMA Group runs eight summits a year across four continents. Urban manages the group's marketing activities and leads a creative team of around 100 people. She joined the company more than five years ago through a language internship programme and has since risen to the role of marketing director.

In the programme, Urban will write on integrated marketing, global marketing leadership, and artificial intelligence and data. In her view, in the B2B iGaming world an event is no longer a single activation, but part of a marketing journey that begins well before the event and continues after it.

Urban's first contribution will be published on her profile page and in the contributors section. The final two names in the programme will be announced in November and December.