Hitit Becomes the New Name Sponsor of the Cyprus Cup

An agreement has been reached between the Cyprus Turkish Football Federation (KTFF) and Hitit. Under it, the Cyprus Cup will be played as the “Hitit Cyprus Cup” in the 2026/2027 football season. The agreement was signed after long-running talks reached a positive outcome.

KTFF President Hasan Sertoğlu said he was pleased with the cooperation. He noted that Hitit has been one of the companies contributing to the country's sport for more than 20 years. Sertoğlu said that a long-term name sponsorship had not previously been established for the Cyprus Cup, and that he hopes this agreement will help make it happen.

Sertoğlu said support will be provided for contributions to clubs. He said the sponsor is making serious preparations for the cup final organization and aims to surpass previous years. He reminded that cup finals are among the most well-attended matches of each season.

Hitit officials said they are happy and proud to be part of this cooperation. The company said it values encouraging young people to take up sport and supporting the unifying power of sport.