Kambi Licenses Sports Betting Source Code to Allwyn

The deal between Kambi and Allwyn is unusual for the industry. Kambi typically offers its sports betting platform to partners as a white-label product and takes a share of the revenue. This time, Allwyn is receiving a perpetual, worldwide license for the source code. In return, Allwyn will pay a total of 50 million euros over three years, through 2029.

With this move, Allwyn will be able to develop, modify and continuously renew its own product. The company says the same infrastructure will provide economies of scale and create cross-selling opportunities with adjacent areas such as iGaming. Allwyn's current betting volume is around 800 million euros in GGR.

In the same period, the company also announced that it has bought the 30 percent stake in Instant Win Gaming that it did not already own, for 120 million dollars. Allwyn has always preferred acquisitions as its route to growth. Previously, it had agreed to acquire a 51 percent stake in Novibet for 217 million euros. That deal was cancelled due to competition concerns. The new license means the company is pursuing its goal of owning its own betting technology through a different route this time.