Juventus expects another loss in the new season as the Champions League becomes critical

Juventus expects to report an operating loss again in the 2026/27 season. Forecasts in the information document prepared for the club's capital increase project both operating result and operating cash flow to be negative. The main reason is that the team will compete in the Europa League instead of the Champions League. The document does not state the size of the loss.

Management updated its forecasts on September 29, after the first phase of the transfer window and in light of last season's disappointing campaign. The club closed the 2025/26 season with a loss of 66 million euros. That figure was above the 58.1 million euro loss of the previous season. Revenue also fell to 474.7 million euros.

The club expects a gradual improvement in the 2027/28 and 2028/29 seasons. However, this expectation depends largely on qualifying for the Champions League in both seasons. Juventus acknowledges that this is not directly within its control. The team is seventh in the league, six points behind fourth-placed Milan.

Juventus estimates that it needs a source of around 112.5 to 125 million euros to cover the 2026/27 season and, to a lesser extent, the 2027/28 season, from a 250 million euro capital increase. In the long term, it aims to raise annual revenue above 500 million euros, generate more than 100 million euros of that from the stadium, and reach operating break-even. The club describes these targets as aspirational.