UK ad watchdog bans Casumo advert

The ASA ruling said the Casumo advert, run by Recro Ltd, promoted the Spinumo offer. The ad was seen in August 2026, and eligible customers in the UK had to take part before completing a daily task.

Each task required a deposit of about 60 euros and bets of about 239 euros on eligible games. Each task gave the player one spin of the promotional wheel. The wheel could award a random number of free spins, up to a maximum of 100, and each spin was worth about 0.12 euros. The highest total value a single wheel could offer was about 12 euros. The promotion ran for 28 days, and players could complete up to five tasks a day. On that basis, the daily deposit came to about 299 euros and the daily bets to about 1,196 euros. Free spins had to be used within 48 hours of being awarded.

The authority accepted that taking part was optional and that betting did not in itself mean a financial loss. However, it decided that this did not remove its concerns. It said each additional task offered a new chance of a reward in return for new deposits and bets, and that this structure encouraged frequent and repeated gambling. It also said the offer carried specific risks for vulnerable consumers, and that presenting it as a daily challenge increased repeat participation.

Recro argued that the promotion was aimed at eligible customers and that participants decided for themselves whether to complete further tasks. The company also said there was no additional wagering requirement on winnings from free spins. Nevertheless, the ASA ruled that the ad breached rules 16.3 and 16.3.1 of the CAP Code. It asked that the ad not be republished in the form it was reviewed, and that future promotions not encourage socially irresponsible gambling or financial harm. The ad was identified through the ASA's AI-powered Active Ad Monitoring system.