Imagine Live Expands into the Italian Market with Microgame

Live casino content provider Imagine Live has strengthened its presence in Italy with Microgame. Microgame has become the company's first aggregator in this market and is described as one of the country's leading gaming service providers.

Through the agreement, Imagine Live gains access to Microgame's network of more than 35 licensed operators. The company's live dealer games and original game shows will now be available to more Italian players. Microgame has a long-standing relationship with operators in both online and physical retail channels.

Imagine Live has also developed dedicated content for the Italian market. This includes Blackjack Italiano, which features native Italian-speaking dealers. Original game shows in the portfolio, such as Land of Ra and Roulette Rouge, will also be offered through the Microgame platform.

Imagine Live commercial director Nadiya Attard said Italy holds significant potential for the company. Attard said the content developed for the local audience will now reach a much wider network of operators.

Microgame games and sales director Francesco Cuzzupoli said Imagine Live has built a strong reputation in the live casino space. Cuzzupoli noted that the original shows and local content suit the Italian market. This content is intended only for users aged 18 and over.