Igor Kośliński: Google Advertising Was the Biggest Game Changer for Operators
We spoke with Igor Kośliński, Affiliate Manager at Superbet, about his move from Fortuna and the changing role of affiliation in Poland’s betting market. He explains how Google advertising has reshaped customer acquisition, where new affiliates can still find opportunities, and why relying on search traffic alone is no longer enough. Maciej Akimow: Igor, it has been about a year and a half since y
We spoke with Igor Kośliński, Affiliate Manager at Superbet, about his move from Fortuna and the changing role of affiliation in Poland’s betting market. He explains how Google advertising has reshaped customer acquisition, where new affiliates can still find opportunities, and why relying on search traffic alone is no longer enough. Maciej Akimow: Igor, it has been about a year and a half since y
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