Honoré Gaming and TAP Partner on Affiliate Management

Honoré Gaming is partnering with The Affiliate Platform (TAP) to bring its affiliate management software to its operator network. The partnership covers operators in French-speaking Africa and Latin America. The software will work with operators' existing setups, and Honoré Gaming's own Marketing and Affiliation team will provide support.

Through TAP, operators will be able to manage CPA, revenue share and hybrid deals. Commissions can be set with qualification rules so that they are paid for players who deposit and play. Live affiliate and campaign tracking will let operators shift budgets between affiliate programs.

Multi-level affiliation and Refer a Friend tools allow operators to work with local influencers, media outlets and their own players. Valentin Raigue, Product Director at Honoré Gaming, said the partnership will strengthen the affiliate marketing capabilities available to its operator partners and help them lower costs and attract more valuable players.

Yuval Mechoullam, Business Development Director at TAP, said affiliate marketing offers significant room for growth in French-speaking Africa and Latin America. TAP is a sister product of Smartico. Smartico's CRM and gamification tools were added to the Honoré Gaming platform in May. Players coming in through affiliates will be included in operators' existing loyalty and retention flows. TAP said its network includes more than 2.1 million affiliates.