Honoré Gaming Partners with TAP

Honoré Gaming has signed an agreement with The Affiliate Platform (TAP). Under the deal, TAP's affiliate management software will be integrated into Honoré Gaming's operator network in French-speaking Africa and Latin America. Operators will be able to run their affiliate programs through TAP without leaving their current setups.

TAP is a platform built for iGaming and is used by more than 100 companies. The platform processes about 35.5 million clicks and 1.4 million registrations per day, and has more than 2.1 million affiliates in its network. CPA, RevShare or hybrid deals can be set up. Commission is paid only to players who deposit and play. Thanks to live tracking, budgets can be quickly shifted to the affiliates who bring in the best players. The multi-level affiliate structure and Refer a Friend tools, meanwhile, allow local influencers, media and operators to earn through their own players.

TAP is a sister product of Smartico. Smartico's CRM and gamification tools were added to the Honoré Gaming platform in May. Players arriving through affiliates now enter operators' existing loyalty and retention flows directly.

Honoré Gaming Product Director Valentin Raigue said the agreement strengthens the affiliate marketing capabilities offered to operator partners. Raigue noted that, together with CRM integration and dedicated support, operators will be helped to lower their costs and attract higher-value players.

TAP Product Director and Head of Business Development Yuval Mechoullam said that Honoré Gaming gives TAP fast access to markets where affiliate marketing has wide room to grow.