Dutch gambling awareness campaign aimed at families and young people

The Dutch regulator Kansspelautoriteit (KSA) will launch two new awareness campaigns in early November. The campaigns focus on having more open conversations about gambling and on preventing gambling-related harm. The aim is also to raise awareness of the Gambling Stop programme in the country.

The OpenOverGokken campaign calls on parents to talk with their children about gambling before problems arise. In the campaign aimed at parents of young people aged 16 to 25, young people describe how often they come across gambling content on social media, online videos, advertisements and gaming environments. KSA notes that many parents may not be aware of this exposure or may not know how to start a conversation about it. With the message “Talk to your child about gambling in good time too,” families are invited to raise the subject even when there is no obvious problem. The campaign builds on the OpenOverGokken.nl website, which launched in 2025.

The Gambling Stop campaign targets young adults who are experiencing difficulties with gambling or are at risk. With the slogan “Every moment is a Gambling Stop moment,” the campaign shows that people do not have to wait for a major life event to decide to stop gambling, and that this decision can be made in everyday moments. Previous campaigns focused on the benefits of self-exclusion, whereas this time the emphasis is on the moment of decision. The campaign also highlights possible benefits such as peace of mind, relief and more room for everyday life. The role of friends and family in encouraging people to seek help is also emphasized.

According to KSA's annual report, the regulated online gambling market in the Netherlands increased its share of total gross gaming revenue in 2025. Licensed operators received an estimated 59 percent of total gross gaming revenue in 2025, up from 54 percent in 2024. The regulator said that player losses, participation by young people and indicators of gambling-related harm remain a cause for concern.