High Roller launches ROLR prediction market platform in the US

Las Vegas-based High Roller Technologies has launched ROLR, a real-money prediction market platform for eligible customers across the US. The commercial launch was announced on October 21. The platform opened after an invite-only test period that began on September 15. It is accessible from desktop and mobile browsers, while approval for the iOS and Android apps is pending.

Users can buy and sell contracts tied to real-world events in areas such as sports, politics, entertainment, finance and weather through Crypto.com. The company's CEO, Seth Young, described the launch as an important step for the growth strategy. The company expects revenue from the new business to begin in the fourth quarter of 2026.

In an increasingly competitive field, customer acquisition is at the center of the strategy. High Roller is working with Lines.com, which has more than 4 million social media followers, Forever Network, which generated more than 20 billion impressions in 2025, and Leverage Game Media, which reaches more than a billion views a year. SpikeUp Media, with more than 15 years of experience in performance marketing, is also involved.

ROLR is operated under an exclusive technology license and development agreement with mrkts.com. High Roller manages the user-facing application, while Crypto.com provides the infrastructure and customer accounts. The affiliate ROLR US LLC is a member of the National Futures Association. Crypto.com FCM holds customer accounts, and ROLR US LLC does not hold customer funds itself. The revenue expectation depends on customer attraction, retention and acquisition costs. The company did not disclose a specific revenue figure.