GR8_TECH on the Mourinho Partnership and White-Label Expansion in Latin America

GR8_TECH Sales Director Yevhen Krazhan said the partnership with Mourinho is a perfect fit because of their shared passion for building winning teams. Mourinho was introduced as the company's brand ambassador in March with the title "Chief Champion Officer". Krazhan shared these views with SBC during SBC Summit 2026 and said he had interviewed Mourinho for his podcast, Bet It Drives.

The company's "platform for champions" approach was also on display at the "Champions Arena" stand at SBC Summit. Krazhan said the stand is a continuation of Champions Club, offering more open space and more opportunities.

The company's strategy is based on products that give operators a springboard to become champions in their own markets. Krazhan stressed that not every operator has a large budget, and that faster solutions can help them reach their goals more efficiently. For this reason, GR8_TECH introduced a new white-label sports betting platform in Lisbon.

The solution will first be launched in Latin America. Krazhan said that over the past three years the company has focused mainly on turnkey and sports solutions, and that there is now strong demand for more advanced platforms that require operational support, such as managed services. He said the platform in Latin America is performing well, with good conversion rates and payback periods, and that break-even points have arrived earlier than the business plans projected. He added that Latin America, selected as the pilot region, will serve as the initial rollout, with expansion planned later.