GAN hands in UK Gambling Commission licence

GAN has handed in its B2B licence from the UK Gambling Commission (UKGC) as part of a restructuring. According to the Commission's website, the UK subsidiary of the company, which belongs to Sega Sammy, gave up its Gambling Software Remote licence on 4 November. The licence was surrendered more than 15 years after it was issued.

GAN began operating in the UK in 2002 and initially ran real-money online skill game competitions. The company moved into B2B software and content in 2009. The licence surrender came two days before Sega Sammy's three-month report. The report stated that GAN's sales were 10.8 billion yen (52 million euros) and its loss was 2.2 billion yen. The company also reiterated its plans to restructure this division.

In June, Sega Sammy had announced that it had removed 66 positions in its international operations. A further reduction of 27 people is planned in the fiscal year ending at the end of March 2027. The total annual saving is calculated at 9.7 million dollars. According to NEXT.io, 131 positions at Coolbet, GAN's B2C brand, based in Estonia, are at risk.

According to company records, GAN's UK unit transferred its US B2B responsibilities in 2021 to its directly owned subsidiary in Nevada. The UK office appears to have closed completely. According to Companies House data, the revenue of the UK unit fell by 61 percent from 2024 to 2025, dropping to 6.13 million pounds sterling. The pre-tax loss rose to around 10 million pounds sterling.

In response to this picture, GAN has launched a comprehensive programme to renew its B2B strategy for the new conditions. The plan includes downsizing and simplification in areas such as duplicated management structures, legacy technology, unprofitable contracts and the UK operation.