GameOn's GO Intel service: Custom intelligence for game companies

GameOn content strategist Liam Hoofe explains how custom intelligence, which combines AI-assisted research with industry expertise, can help game companies identify market opportunities, evaluate competitors, and turn complex data into actionable insights.

According to the writer, reading large numbers of reports is a difficult task for senior executives. There is an abundance of data but not enough time, and important information gets lost in piles of statistics. GameOn set up GO Intel to address this problem. Alongside its monthly reports, the company also offers its clients a custom research service.

These reports can be prepared as joint projects with clients or be intended for a company's internal use. In that case, performance, market gaps, and competitors' activities are brought to light. The writer notes that the real benefit lies not in access to reports, but in knowing how to use them.

The article uses prediction markets as an example. Many players, from operators to payment providers, are weighing in on this topic. A report on competitors' media coverage and the media environment can help identify gaps in the discussion and choose an evidence-based angle.

From a public relations standpoint, editorial content based on verified data is picked up more often by media, journalists, and AI tools, and is seen as more reliable. According to a study by researchers from Princeton, Georgia Tech, and IIT Delhi, including statistics, citations, and sources can increase a piece of content's visibility in AI-generated responses by up to 40%.