Gamblitude CEO: Operators can have an analytics infrastructure in two weeks

Wojciech Sznapka, founder and CEO of Gamblitude, spoke to Maciej Akimow of iGamingExpress. Sznapka said that he and his partner Piotr Cerlak made the decision to found the company before leaving their jobs. After announcing his departure on LinkedIn, he received an offer from a large company but turned it down.

According to Sznapka, Gamblitude helps operators analyze their data. The company offers an integrated platform and the data infrastructure in a single place. He said the iGaming sector generates very large volumes of data, and that general e-commerce solutions often cannot handle this scale.

The company's offering includes predictive models, an AI agent that answers questions about data, and an autonomous agent that runs analyses on behalf of operators and identifies issues that need attention.

The platform combines player activity such as betting and deposits, acquisition data from advertising and affiliates, retention and CRM data, and support and payment data. Sznapka said that when data is scattered across Meta, affiliate systems, sportsbook margin systems and retention tools, teams spend a great deal of time checking each source separately. He stressed that bringing the data together under one roof greatly reduces manual work.