Gamanza Engage partners with ALL IN Platform

Gamanza Engage has partnered with ALL IN Platform to offer its complete range of gamification solutions to operators on the platform. The aim is to turn everyday play habits into experiences that keep players engaged over the long term.

ALL IN Platform is a scalable iGaming platform that allows operators to launch new casino and sports betting brands or grow their existing ones. Operators that choose Gamanza Engage will be able to benefit from the company's Responsible Engagement approach.

The suite brings together Smart Campaigns, gamification, Power Ups, a modular reward economy and mini games under one roof. On the gamification side, it includes missions, tournaments, prize drops, jackpots, chases, races and raffles.

Tero Vienonen, Managing Director of Gamanza Group, said the goal is to keep players interested from brand to brand. According to Vienonen, the way to do this is through mechanics based on the science of motivation and balanced by experts. He stressed that protecting the player and increasing lifetime value move in the same direction.

John Foster, Commercial Director of ALL IN Platform, noted that when gamification is applied with the right mechanic at the right moment, it rewards the player without putting them under pressure.