G3 e-gaming Shares Details on New Games and International Plans

G3 e-gaming Sales Director Lukáš Trávníček said the company received very positive feedback from operators at SBC Summit Lisbon. The game that attracted the most interest was RespinFruit 81. Trávníček noted that this game is built on MultiPlay 81, which has performed very well in land-based and online channels for years, and said the new game could become another flagship in the portfolio.

The company emphasized that traditional fruit games are its greatest strength and that it does not want to move away from this line. In the new period, additional features, bonus mechanics and different gameplay elements were added. Trávníček said the aim is not to make the games more complicated, but to make them more entertaining while keeping the features that have ensured their success.

The Czech Republic and Slovakia were described as still very important markets for the company. New games are usually launched first in home markets, because the certification process is simpler and the performance of the games in live environments can be measured in advance. In the second quarter of this year, seven games were approved for the Czech market. Trávníček said every market is different and that a game that works in the Czech Republic may not achieve the same success in Spain or Mexico.

Good progress was made in Serbia and Croatia in the Balkans this year. According to Trávníček, the biggest difference in the region is that brand awareness has to be built from scratch. The company is working closely with operators on game positioning, promotions and visibility.

In Greece, the licensing process has reached its final stage, game certification is largely complete, and work is underway with the largest operators. The goal is to launch as soon as approvals are complete and to reach the market at the end of the year, by late 2026.