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Flutter plans to exit Betfair from Italy

Flutter Entertainment plans to end Betfair Exchange, Sportsbook and Casino products in Italy due to regulatory changes. According to a letter sent to partners, the Italian programme will end on 31 October 2026.

Flutter plans to exit Betfair from Italy
Photo: iGaming Express

Flutter Entertainment has said that recent regulatory changes have made the Betfair Exchange product commercially unsustainable. The company also announced that it has decided to close the Betfair Sportsbook and Casino products in Italy. Flutter said the affected products make up a very small part of its Italian revenue and that the decision will not affect its other brands or its employees in the country.

The company did not say when the consumer-facing products will close or how open bets and account balances will be handled. No official announcement with a customer transition timeline was found during verification. Betfair Italia is still listed in ADM's remote gaming register under concession code 16028, but that listing does not indicate a closure date.

According to iGaming Europe, which published the report, a letter Betfair sent to its affiliates states that the Italian programme will end on 31 October 2026. Affiliates have been asked to remove promotional content aimed at Italian customers by 29 October. Commissions earned in October are reportedly to be paid in November as the final payment period. It should be emphasised that these dates apply only to affiliates and do not cover player accounts.

In Italy, Legislative Decree 41 of 2024 includes peer-to-peer fixed-odds betting within the regulated remote gaming category. The law provides for concessions lasting up to nine years that are not renewable. A one-off fee of 7 million euros is charged for each concession, and a single corporate group may hold no more than five concessions. The regulation also requires separate bank or postal accounts for player deposits. Flutter did not specify the particular regulatory change behind its decision.

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