Flutter Pulls Betfair Exchange and Casino Products Out of Italy

Flutter Entertainment plans to withdraw its Betfair Exchange, sports betting and casino products in Italy from the country. The company announced in its October statements that it had taken this decision because regulatory changes in the country make the exchange model commercially unsustainable. It was also noted that Betfair's share of revenue in Italy is small.

Flutter has not yet said when customers' access to the site will end. It is also unclear when bets will stop being accepted, how open bets will be settled, and when players should withdraw their remaining balances. The company also did not specify which particular regulatory requirements played a role in its decision.

Betfair's affiliate programme in Italy is also ending. The programme's closing date has been set as 31 October, and affiliates have been asked to remove promotional materials targeting Italian players by 29 October. Commissions earned in October will be paid in November.

Decree-Law No. 41, which entered into force in 2024, created a new framework for online betting in Italy. A fee of 7 million euros is foreseen for nine-year concessions, and a separate licence is required for each brand. Flutter's Sisal, Snai and PokerStars brands will continue to operate in the country. The withdrawal of Betfair stands out, since betting exchanges are still permitted in Italy. The regulator ADM, meanwhile, published version 3.0 of its player-to-player betting protocol in August 2026, but Flutter has not said whether it played a role in that protocol's decision.