FIRST.bet opens a cigar lounge at SiGMA World Rome

Sports betting technology provider FIRST.bet will set up a cigar lounge at the SiGMA World expo in Rome this November. The company will keep the lounge, a first in SiGMA history, open every day for the duration of the expo.

The lounge will be located outdoors, between Halls 4 and 6. Attendees will be able to find cigars, whisky and rum there, and use comfortable seating areas away from the noise of the show floor. The lounge's location is also marked on the SiGMA World floor plan.

Tattoo artists are returning as well. More than 200 attendees left the company's stand at the SBC Summit in Lisbon with a new tattoo. In Rome, two artists will work in the lounge throughout the expo.

The FIRST.bet team will also be in the lounge during the expo and will hold meetings with operators and partners. The lounge is open to all attendees. Operators and platform partners are asked to schedule their meetings in advance for priority seating, as space is limited.