EveryMatrix Builds Trust on Its Past Successes

EveryMatrix has formed partnerships in many countries and continents over the past year. It has become a partner of choice for state-owned operators as well as private companies. Group Commercial Director Daniel Clark said the company does not back down in the face of challenges, and that its success in previous years shows this. Clark said they can deliver results and scalability, that they innovate together with their partners, and that they have developed special features that set them apart from their competitors.

According to Clark, one of the company's greatest strengths is its ability to transform legacy systems into a modern ecosystem for different types of operators, such as lottery, iGaming and sportsbook. The recent partnership with Danish state operator Danske Spil is a good example of this. The legacy platform, launched in 2012, was adapted to current conditions.

Clark said Danske Spil has struggled to expand into new regions, while EveryMatrix has shown it has the tools needed to attract new players. He added that similar growth support has been provided to Norsk Tipping and OPAP, and that all of this was carried out within the compliance and regulatory framework in Denmark.

Merkur Group, the global sportsbook founded by Paul Gauselmann, moved its proprietary technology platform to EveryMatrix. Betsson, a top-tier global operator looking to open up to the African market, won the tenders thanks to its fast scaling and effective delivery capability.

The sector is expected to see Austria, Finland and New Zealand open their doors to online international competitors next year. EveryMatrix is aware of these developments and is planning its strategy step by step.