EveryMatrix Builds Trust With Its Track Record

EveryMatrix has formed partnerships in many countries and on several continents over the past year. In an interview with SBC Media Account Manager Charlie Horner, the company's Group Commercial Director Daniel Clark said that EveryMatrix's achievements over the last few years show that it can deliver results, scale, and innovate.

Clark said the company has developed special features that help its partners stand out from their competitors. One of EveryMatrix's greatest strengths is that it turns legacy systems into modern, commercially viable platforms for different types of operators, including lotteries, online casinos, and sports betting.

The partnership with Danske Spil, the state-owned operator in Denmark, is cited as an example of this. A legacy platform launched in 2012 was brought into the modern era through EveryMatrix's work. Clark also referred to work carried out with Norsk Tipping and OPAP, and emphasized that they have supported growth within the legal and regulatory conditions in Denmark.

Merkur Group moved its proprietary technology platform to EveryMatrix. Clark said that EveryMatrix also won the tenders Betsson ran to enter a new market in Africa, and that its rapid scaling and efficient service capabilities played a role in this.

Austria, Finland, and New Zealand are expected to open their markets to foreign online competitors next year. EveryMatrix says it is aware of this development and is planning its strategy step by step.