Digitain Partners with Metropolitan Gaming in the UK

Digitain has signed a partnership agreement with Metropolitan Gaming. Under the agreement, Digitain's sports betting, virtual sports, horse racing and retail solutions will be moved to the operator's flagship venue, Empire Casino in London.

The partnership brings together Metropolitan Gaming's established presence in the UK's land-based gaming sector with Digitain's expertise in retail technology and sports betting. The new service will offer customers live sports viewing and retail betting at one of London's well-known gaming and entertainment venues.

Dario Jurčić, Digitain's Commercial Director for Europe and Africa, said the UK has always been an important market for the company. Jurčić said that supporting the launch of sports betting at an iconic venue such as Empire Casino aligns with Digitain's goal of growing its presence in the UK.

Alexander Jones, Digitain's UK and Western Europe Regional Sales Director, said the new offering at Empire Casino is a first step and that the partnership can provide technology support for Metropolitan Gaming's evolving sports betting strategy. Mark Malia, Metropolitan Gaming's EMEA Group Gaming Director, said the company was looking for a strong retail sports betting product and a flexible technology partner that could grow alongside it, and that Digitain has demonstrated this capability.